ChatGPT

Apr 30, 2026

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2 min read

It appears in all 8 Australian cities. And it's not the directory you think it is.

Matthew Bilo

ChatGPT

Apr 29, 2026

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2 min read

It gets financial questions wrong 44% of the time, but your clients are using it anyway.

Matthew Bilo

AI Attribution

Apr 26, 2026

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2 min read

Spent the weekend building AI attribution for my site. One platform blocked me completely.

Matthew Bilo

ChatGPT

Apr 23, 2026

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3 min read

Your content feeds AI answers. You're just not the one it recommends.

Matthew Bilo

Perplexity

Apr 22, 2026

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3 min read

The field just got smaller. The firms already named win more of each answer.

Matthew Bilo

The Answer Brief