The same online directory drives AI financial adviser recommendations across every major Australian city. That finding comes from a 3D visualization of AI sourcing patterns now live, mapping which directories and firms Google AI Overviews and ChatGPT cite when answering "best financial planner in [city]" across 8 Australian cities.

top10financialplanner.com.au is the only source cited in all 8 cities, by Google AI Overviews. Adviser Ratings, by contrast, appears in just 2 cities. The Financial Advice Association of Australia's Find-a-Planner: 4 cities. The industry's most prominent rating platform is being outperformed 3-to-1 by a directory most practitioners have never prioritised.

What to do this week: Search your firm name on top10financialplanner.com.au. If you're not listed, submit for inclusion. Based on the citation data, it's the single most consistent leverage point for AI category recommendations across Australia right now.

Reddit appears as a citation source in 7 of the 8 cities tested. FAAA Find-a-Planner: 4 cities. Adviser Ratings: 2 cities. This isn't about content quality. AI engines weight sources that generate broad conversational engagement (i.e. threads where multiple people discuss the same question, with answers voted for accuracy) over structured industry databases. For a financial planner, the question "where is someone recommending me credibly, in someone else's words?" now matters as much as "where am I officially listed?"

What to do this week: Search Reddit for your firm name and for "[your city] financial planner" threads. If nothing appears about you, note who is being named. Those firms have an advantage that isn't coming from their website.

moneysmart.gov.au appears in 6 of 8 cities, ahead of Adviser Ratings, the FAAA, and every other industry-specific directory in the dataset. ASIC's consumer-facing guidance site is being treated as a higher-authority source than the profession's own rating platforms. For financial advisers, any indirect presence carries a trust signal that most practitioners don't actively pursue.

What to do this week: Check whether Moneysmart links to or references any content you've published. If not, identify one piece of educational material you could pitch for inclusion. ASIC does accept contributions to their consumer guidance where the content is genuinely impartial.

The gap these findings expose is consistent: across every financial planning firm LogitRank has scanned, AI platforms recognise businesses accurately on brand queries but skip them entirely on category queries. The sourcing patterns in the visualization explain why: category recommendations are driven by specific directories, not by the quality of the firm's own website. Knowing which directories those are is the starting point.