The Answer Brief

ChatGPT

One directory decides who AI recommends in every city

It appears in all 8 Australian cities. And it's not the directory you think it is.

Matthew Bilo

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Apr 30, 2026

ChatGPT

Vanguard called ChatGPT your biggest rival

It gets financial questions wrong 44% of the time, but your clients are using it anyway.

Matthew Bilo

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Apr 29, 2026

AFSL

ASIC just described your AEO obligation

Kirkland said "active supervision, not set-and-forget." That's the AEO standard too.

Matthew Bilo

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Apr 28, 2026

Research

I automated AI citation rules across 48 blog posts

CMU extracted what AI engines prefer. I wrote 3 scripts to apply it automatically.

Matthew Bilo

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Apr 27, 2026

AI Attribution

I tried to track Google AIO clicks. Chrome won't let you.

Apr 26, 2026

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2 min read

I tried to track Google AIO clicks. Chrome won't let you.

Spent the weekend building AI attribution for my site. One platform blocked me completely.

Matthew Bilo

RG 234

Apr 25, 2026

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4 min read

ASIC has no answer on AI hallucinations

I asked. They sent a misconduct form. The data shows how big the problem is.

Matthew Bilo

Mortgage Brokers

Finance content gets cited more when shorter

Apr 24, 2026

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3 min read

Finance content gets cited more when shorter

Plus: one query tweak erased a broker from every AI platform simultaneously

Matthew Bilo

ChatGPT

62% of AI citations never name your firm

Apr 23, 2026

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3 min read

62% of AI citations never name your firm

Your content feeds AI answers. You're just not the one it recommends.

Matthew Bilo

Perplexity

Apr 22, 2026

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3 min read

ChatGPT cites 21% fewer sites now

The field just got smaller. The firms already named win more of each answer.

Matthew Bilo

One directory decides who AI recommends in every city

Vanguard called ChatGPT your biggest rival

ASIC just described your AEO obligation

I automated AI citation rules across 48 blog posts

More Articles

I tried to track Google AIO clicks. Chrome won't let you.

ASIC has no answer on AI hallucinations

Finance content gets cited more when shorter

62% of AI citations never name your firm

ChatGPT cites 21% fewer sites now

The Answer Brief