Vanguard's global chief economist Joe Davis said ChatGPT is "now probably the largest provider of financial advice in the world." He said it at a professional event as a statement of fact.

UK researchers tested 100 personal finance questions across leading AI tools: correct 56%, deceptive or misleading 27%, outright wrong 17%. When presented with an Australian retirement planning scenario specifically, ChatGPT produced outdated superannuation contribution limits, ignored individual risk tolerance, and missed recent pension eligibility changes entirely. The error rate is documented, and it’s happening with your prospective clients right now.

What to do this week: Take the three questions prospective clients most commonly ask you at first contact. Run each one in ChatGPT, word for word. If the answer is wrong and your practice isn't cited, that's a compliance exposure and a lead-gen issue in the same query.

Source: Professional Planner

Seer Interactive analysed 5.47 million queries across 53 brands. Pages cited inside a Google AI Overview received 120% more clicks per impression than the organic results ranked directly below the same Overview. Both groups still got fewer clicks than a result without any AI Overview present, but the gap between cited and not cited is now more than double.

What to do this week: Open Google Search Console and filter for queries where your firm gets impressions but low click-through. These are often queries where a Google AI Overview is absorbing the click. Being cited inside that Overview would more than double your effective click rate on the same query. Here's how to appear in Google AI Overviews.

Source: Search Engine Journal

Three in four people who use AI for financial queries do so because it lets them ask things they'd be too embarrassed to raise with a professional. Not because they distrust advisers. That means the person asking ChatGPT about SMSF contribution strategies at 11pm is your next client. They're researching before they're ready to call anyone.

What to do this week: Consider what the embarrassed-query version of your ideal client types into ChatGPT. If your entity data is visible and accurate on those queries, you're the name they find when they decide to make contact.

Source: Professional Planner

Anthropic deepened its partnership with Commonwealth Bank this week and opened a permanent Sydney office. In roughly five months to April 2026, Anthropic's revenue grew from US$9 billion to US$30 billion, a 3.3× growth. More than 1,000 businesses are now spending over US$1 million annually on Claude. Xero has also announced a collaboration with Anthropic. The AI your prospective clients use to find a financial planner in their suburb is the same AI CBA is building its customer experience on.

What to do this week: If you’re still thinking "I'll look at this when AI matures in Australia", this is your biggest sign that it has. CBA is running Claude at scale today. Run a free AI Visibility Report to see where your practice stands. The citation positions being established now will be the hardest to displace in 12 months.

Source: Investor Daily

None of this requires waiting for AI to mature. It's already mature enough for CBA to build their customer experience on it, and for your prospective clients to use it to screen financial planners in their suburb before calling anyone. The practices that establish AI citation now won't be explaining to their referral partners why ChatGPT names someone else.