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AI Citations

ChatGPT

+7

Vanguard called ChatGPT your biggest rival

Apr 29, 2026

•

2 min read

Vanguard called ChatGPT your biggest rival

It gets financial questions wrong 44% of the time, but your clients are using it anyway.

Matthew Bilo
Matthew Bilo

Mortgage Brokers

+7

Finance content gets cited more when shorter

Apr 24, 2026

•

3 min read

Finance content gets cited more when shorter

Plus: one query tweak erased a broker from every AI platform simultaneously

Matthew Bilo
Matthew Bilo

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